It's funny that I was having trouble getting this thing off and I went to the internet to see if there was some magic trick that I wasn't aware of. The only thing I found was this review post, and Rick is right, this thing is a PAIN to remove. I was worried that it would break with how much force I had to use to get it to come off. I used a rubber mallet and came at it from the underside, putting pressure to the left, pulling it upwards, and tapping while increasing force as I went. After what felt like a "this is Surely going to break it" kind of impact, it finally gave and popped up and to the left, releasing the holder from the case. I get that it's important that these things stay attached during transit, but this was a bit excessive.
Best costumer service experience and great product. Thank you for helping me restore my 5yr old pelican case.